The name PRIMO translates to “at first”. PRIMO marks a new beginning. A new beginning for you, the wet shaver. More than a century worth of knowledge, condensed into 2 years of development, with a painful amount of development cycles, gave birth to this unparalleled shaving tool. Of course, Made in GERMANY.

In wet shaving, a miniscule difference in the geometry of the razor has a fundamental influence on your shaving experience. We aimed for the most intensely satisfying shaving experience possible. And, to the regret of all other safety razors, we were successful.

Key properties:

• razor shaver for classic razors
• all-metal, chrome-plated
• screw handle
• full bar - suitable for a smooth everyday shave
• for all types of classic razors
• production: DOVO Solingen - original product from Solingen - Germany

DOVO Solingen

The German company DOVO Solingen celebrated its centenary in 2006 together with its subsidiary Merkur Solingen.

Its products include professional hairdressing scissors, manicure scissors, shaving equipment, manicure sets.

DOVO started with thirteen employees producing razors. A law passed in 1938 to protect the Solingen name gave her more pride and a sense of security in this trademark, as well as an even greater sense of local identity.

The company chose a knight with a sword and a hammer as its emblem, which valiantly penetrated the markets of Western Europe and North America.

Thanks to the mass introduction of the electric shaver, the management of the DOVO company is looking for a second source of income, so it starts with the production of hair scissors. At that time, the company's technicians personally visited hairdressing salons in Solingen and asked the hairdressers which scissors would be most suitable for them.

When the young developers arrived in 1951, the scissor production became a huge success and DOVO once again entered the markets of North (and later South) America and Western Europe, but this time with scissors.

Thanks to the success of the scissors, the company establishes a subsidiary company, Merkur Solingen, to produce shaving accessories, which are a worldwide success and open up new markets for the company in Asia, especially in Russia and the Arabian Peninsula.

All DOVO and Merkur Solingen products are originals made in Solingen, Germany, famous for the highest quality European steel.